B2B Pipeline
Build a predictable pipeline designed for longer, multi-stakeholder sales cycles.
Built for: MSPs & managed IT · cybersecurity · software development firms · specialist B2B services
One Program, Sized to Where You Are
Every tier includes everything in the tier below it. Tier prices are one-time onboarding — book with 50% of it. Monthly maintenance is optional and can be added at checkout.
Credibility Platform
Credibility that survives due diligence.
Who it's for: Firms whose website doesn't yet match the quality of their work — up to 4 services.
- Positioning workshop
- Credibility site with case studies
- SEO / AEO foundations
- LinkedIn presence
Demand Engine
Generate and nurture demand beyond the founder's network.
Who it's for: Firms where founder-led selling has hit its ceiling.
- Lead magnets
- CRM + lead scoring
- Founder ghost-writing
- Paid campaigns
- Email nurture
Pipeline System
A predictable, attributed pipeline system.
Who it's for: Firms with a sales team that need ABM, attribution, and AI qualification.
- ABM campaigns
- Data enrichment
- Attribution dashboards
- Case-study engine (1/quarter)
Browse a Whole B2B Pipeline Site — at Any Tier
Northgate IT is a fictional managed it & cybersecurity provider we built to this program's exact specification. Switch between tiers and watch the systems light up — everything above your tier shows locked, with what it costs to unlock.
Open the demo siteThe Automation in This Program — Live, Right Here
These are the systems inside B2B Pipeline, running on this page with fictional b2b service companies data. Click them. What you're testing is what gets deployed for you — trained on your business instead.
AI qualification — build a test enquiry
Choose the attributes of an incoming enquiry and watch it get scored and routed in real time.
Included at Tier 3; available standalone as an AI agent workflow.
Your dashboard — explore it
What you see when you log in: what came in, what it cost, and what it produced. Filter it yourself.
Dashboards are included from Tier 2 up.
Your Monthly Report, Before You Pay for One
Every tier reports monthly. Tier 1 reports on presence; higher tiers add conversion, cost per customer and strategy. Here's the opening of a real one.
| Keyword | Feb | Mar | Change |
|---|---|---|---|
| dental implants [city] | #9 | #4 | ▲ 5 |
| invisible aligners cost | #14 | #7 | ▲ 7 |
| dentist near [suburb] | #6 | #3 | ▲ 3 |
| skin clinic [city] | #11 | #8 | ▲ 3 |
This is the first page. See the whole report — including what we did, and what we're doing next.
Exactly What Happens After You Book
A retainer can't be demoed — so here's the machine itself. This is every engagement's first 90 days, and you can hold us to it.
Foundation
Kickoff call, access and accounts, keyword and competitor mapping, and an approved plan. You know exactly what's being built and when.
Build
Website, profiles, tracking, and automations built and reviewed with you. Nothing launches without your sign-off.
Launch
Everything goes live with tracking verified — every call, form, and chat is attributed from day one.
Momentum
First content cycles, first optimizations, and your first monthly report: what happened, what it cost, what's next.
This is a fictional brand created by Catalyst to demonstrate exactly what our clients receive. All names, numbers, and results shown are illustrative — not real client data.
Founder-led selling hits its ceiling Tier 2
A sales team, attribution, or ABM need Tier 3
Multi-geo or an embedded team Strategic Partnership
Need something a tier doesn't cover? Browse add-ons — beyond-guardrail requests go add-on → change request → tier upgrade.
You Always See What We're Doing — and What It's Returning
Every program starts with a Growth Audit and includes a live tracking dashboard — you always see what we're doing and what it's returning.
Ready to Start the B2B Pipeline Program?
Tell us where you are today and we'll recommend the right tier — starting with a growth audit, no pressure, no guesswork.