Monthly Report
Ads Performance Report
Summit Ridge Roofing · Local Businesses
How we report paid campaigns — spend, cost per lead, and booked estimates, not vanity clicks. Shown for a fictional commercial roofing contractor.
Reporting period: June · Program: Local Domination Tier 2 · Platforms: Google Ads + Local Services Ads
What your spend produced
$6,400
Ad spend (client-paid)
58
+16% vs May
Qualified leads
$110
−12%
Cost per qualified lead
31
+9
Booked estimates
Campaign breakdown
| Campaign | Spend | Leads | Cost/lead | Booked |
|---|---|---|---|---|
| Roof replacement — [metro] | $2,900 | 24 | $121 | 13 |
| Storm damage repair | $1,700 | 19 | $89 | 11 |
| Local Services Ads | $1,200 | 12 | $100 | 6 |
| Commercial re-roofing | $600 | 3 | $200 | 1 |
Speed-to-lead performance
Instant text-back means no lead waits. Median first response this month: 42 seconds.
Responded under 1 minute81%
Responded under 5 minutes96%
Reached by phone same day88%
Optimizations made
- Paused two underperforming ad groups; reallocated $700 to storm-damage campaign
- New landing page variant lifted form conversion from 6.1% → 8.4%
- Added negative keywords list (−$310 of wasted spend caught)
This is a fictional brand created by Catalyst to demonstrate exactly what our clients receive. All names, numbers, and results shown are illustrative — not real client data.
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